SEO is a process used in order to improve visibility of a website or a web page in search engines including Google Bing and Yahoo, helping to increase website traffic.
The algorithms used by Google to determine the order of results are changed frequently making ongoing SEO important. The various techniques used range from simple content updates to more detailed website alterations.
SEO is an important ingredient for a successful website, it can improve visitor traffic to your website, improve brand awareness and increase business and sales. The extent of SEO required and therefore cost can depend on your type of business and level of market competition.